Alcohol
Go Big

Having ramped awareness around our grocery offering, we opened up a fresh Figma and started our work with the next category: alcohol.

We launched a full-funnel campaign with a focused, single-minded message backed by audience insights — that consumers can get the alcohol they want, delivered fast through DoorDash.

I partnered with an external agency to develop sharp, brand-forward creatives. True to our expectations, the campaign overperformed on alllllllll of the KPIs, driving orders and retention. Cheers to that!