One Stripe Chai Social Strategy

I was the social lead at One Stripe Chai, a BIWOC-owned South Asian beverage brand. There, I devised a formal editorial and social strategy, designed templates for the brand’s newsletter and social posts, collaborated with other brands for thematic giveaways and content, and (best of all) delighted followers with content that embodied the brand’s ethos: warm, witty, culturally relevant, and relatable. Scroll for some of my favorite posts.