Women Of The Year

TIME's Women of the Year franchise, sponsored by P&G, spotlights women leaders who are working towards a more equal world and future.

Beyond devising a social strategy promoting the editorial hub (and which consisted of beautiful nominee lockup assets, an example of which shown here), I constructed and launched TIME's first ever TikTok ads campaign, developing a paid social strategy around the Women of the Year in-person event activation. The resulting videos were engaging and timely, featuring red carpet attendees telling TIME about the women who inspire their own work. One of 3 videos are shown here.