Cowboy Carter

When Queen Bey drops an album, everyone drops what they’re doing, including DoorDash. Whether you’re singing Jolene in your kitchen, or listening to the album cover to cover, we wanted to inspire consumers to evoke their inner Cowboy Carter each moment of the day — with cowboy hats delivered through DoorDash.

Like our other viral response campaigns, we turned this campaign around in a matter of days, with lifts in cowboy hat sales and engagement. Plus, Party City got in on the action too.