New Year Reset
Who
DoorDash
When
01/2024 - 06/2024
New year’s. It’s a time when everyone wants focus on being a better version of themselves in the New Year. But, life gets in the way, and they can’t make their resolutions a reality. That’s where DoorDash comes in, delivering consumers’ resolutions —which we learned is overwhelmingly eating healthier and working out more.
We collaborated with trusted voices to help consumers develop their goals and stay motivated: editorial content on Men’s Health, Women’s Health, and Cosmopolitan; social content from cookbook author and registered dietician Rachael DeVaux; and more social content from Peleton instructor Kendall Toole. We also had a rollout of content on our editorial platform, Block Party: here, here, here, here, and here.