Grocery In-Store Media

As we ramped up marketing efforts around our grocery offerings, our team wondered how we could get creative. Enter: in-store media.

We partnered with merchants on our platform like Albertsons and Safeway to advertise in their brick-and-mortar stores and developed creatives to do so. While our primary goal was to drive awareness around DoorDash’s grocery offerings, we were also mindful of our relationships with our merchant partners — that our messaging didn’t discourage the in-store grocery shopping experience for consumers, but instead supplement it.

We saw only good things — like a significant increase in volume to our grocery category. Yay!