Snack Playoffs
Who
DoorDash
When
03/2023
As consumers are on the edges of their seats during the arguable height of March Madness, Sweet 16, there’s an equally exciting reprieve from the tense competition on DashMart — though here, everyone’s a winner: Snack Playoffs.
Tapping into consumers’ emotional investment into their favorite snacks — and knowing they’re snacking while watching the games — we had consumers pick and buy their favorites (accompanied by a promo offer, of course) for four rounds. The snack with the most orders proceeded to the next round.
The assets we developed celebrated the pomp and circumstance of March Madness throughout the month, while staying rooted in DashMart’s core brand tone and vis ID. At the end of the month, we saw a spike in snacks featured in the creatives sold, volume per day, and retention.
