Neighbor-Goods

DashMart’s committed to uplifting local businesses. That’s best embodied by the DoorDash Accelerator for Local Goods, a program empowering entrepreneurs who are women, immigrants and refugees, and BIPOC by giving them resources, education, and funding to jump-start their businesses.

To raise consumer awareness around the program and optimize conversion on accelerator participants’ products, I led the rollout of the brand-level marketing campaigns for both cohorts of the program. The results? Great customer acquisition, strong in-app engagement, and happy small business owners. A win-win!