DashMart Holidays

Fact: The holidays are stressful. Another fact: There are people to see, parties to attend, and most pressing of them all, food to cook. That’s where DashMart comes in, providing consumers with everything they need to make their celebrations delightful — whether it’s getting them that missing ingredient or sparking holiday recipe inspiration.

I oversaw DashMart’s holiday rollout, which included: devising each moment’s messaging, working with the Creative Studio team to blend the brand’s evergreen design system with the moment’s festivity, collaborating with DoorDash Chief Restaurant Officer Pinky Cole and cookbook author Shalean Ghitis to develop relevant recipes, and partnering with the CPG team to produce the best assets for sponsors.