All for the 'Gram
All for the 'Gram
(AKA, some of my best work in social media.)
Mic
When it comes to managing social presences, I’ve owned the entire social process: devising a vision; executing on that vision through crisp design and impactful copy; scheduling posts based on optimal post times; manage community responses; and, report back with performance and learnings. I was the social lead at Mic, and my work increased our reach and followings across our platforms by double digit percentages. Scroll for some of my favorite posts.
One Stripe Chai
I was the social lead at One Stripe Chai, a BIWOC-owned South Asian beverage brand. There, I devised a formal editorial and social strategy, designed templates for the brand’s newsletter and social posts, collaborated with other brands for thematic giveaways and content, and (best of all) delighted followers with content that embodied the brand’s ethos: warm, witty, culturally relevant, and relatable. Scroll for some of my favorite posts.
